{"product_id":"load-bearing-how-capital-underwrote-the-modern-body-hardcover","title":"Load-Bearing: How Capital Underwrote the Modern Body - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAtanu Biswas\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery nose job, every reconstruction, every silicone implant and lunchtime injectable has a price - and the price was never an accident.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor a century, the story of plastic surgery has been told as a story of vanity, or of medical heroics. It is neither. It is a story about money.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eLoad-Bearing\u003c\/em\u003e, board-certified plastic surgeon Atanu Biswas traces how financial forces - world wars, the Great Depression, tax policy, insurance law, consumer credit, reality television, and the private equity now buying up the field - shaped the modern human body, one economic incentive at a time. From the ruined faces of the First World War that built reconstructive surgery, to the GI Bill that funded a generation of surgeons, to the recession that exposed how a $12,000 procedure is really priced, this is the hidden financial machinery beneath a century of cutting.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt is also a surgeon's reckoning with his own profession: who is qualified to hold the knife, what separates medicine from marketing, and why the most important question a patient can ask has nothing to do with price.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRigorous, surprising, and told with the clarity of a working operating room, \u003cem\u003eLoad-Bearing\u003c\/em\u003e is the economic history of the body you didn't know you were living in.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor readers of \u003cem\u003eThe Psychology of Money\u003c\/em\u003e, \u003cem\u003eKiller Looks\u003c\/em\u003e, and anyone who has ever wondered what their face is worth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 194\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49989032444059,"sku":"9798996865512","price":64.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/4602\/1275\/files\/M9ylFT49UH9798996865512.webp?v=1793339796","url":"https:\/\/www.statesideqm.com\/products\/load-bearing-how-capital-underwrote-the-modern-body-hardcover","provider":"Stateside Quartermaster, Ltd.","version":"1.0","type":"link"}